Synergy can be described as sharing media using more than one platform. This synergy created a brand identity where our brand name becomes well known and our house style is always consistent so our audience know who we are and can trust our products.
We used synergy throughout our production when exporting our production from Final Cut Pro X to YouTube; this allowed a quick upload so we were able to get feedback instantly on YouTube.
We also used synergy by sharing our YouTube video's such as our movie drafts and evaluation to our blog. This gave us a wider audience to gather feedback by simply using the Internet.
By placing our blog website url on both our ancillary tasks: magazine review and poster; we were able to advertise our production to a generation that uses the Internet in everyday life. This kept a generic house style and created a professional look on CLMMEDIA. All three of our products were made with a sleek style to look professional using the text Cambria constantly but also following conventions from our research. All 3 of our products worked together in raising awareness and gaining the interest of the audience by making a connection through house style and appearance.
I would explain synergy in terms of style and 'brand identity'. You could describe how your three products have a cohesive style and work together to raise awareness of your product.
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